u88live Privacy Policy

Data Controller

u88live operates under international licensing as an online gambling platform offering online slot, live casino and sports betting services to eligible Malaysian players. For the purposes of this Privacy Policy, u88live acts as the data controller for personal information collected from registered users and visitors to this website.

As the data controller, u88live is responsible for ensuring that your personal information is processed lawfully, fairly and transparently, in line with internationally recognised data protection principles. This Policy applies to all users who access the website u88live.one, register an account, carry out transactions or interact with our services in any way.

Information We Collect

u88live collects various categories of personal information depending on the nature of your interaction with our platform. This information is necessary to ensure secure service delivery, comply with legal requirements and improve the overall user experience.

Account registration information:

• Full name as shown on a valid identity card (MyKad) or passport
• Identity card number or passport number
• Date of birth (for age verification of 21 years and above)
• An active email address
• A mobile phone number registered in Malaysia
• Chosen username and password

Financial and transaction information:

• E-wallet details (Touch 'n Go eWallet) or DuitNow account for processing deposits and withdrawals
• Deposit and withdrawal transaction records including amount, date and payment method
• Cryptocurrency-related information (USDT, BTC, ETH) if this method is selected
• FPX information for online banking transactions

Technical and usage information:

• IP address and geolocation data
• Device type, operating system and web browser used
• Login activity and game session logs
• Cookie data and similar tracking technologies

Purpose of Data Processing

Personal information collected by u88live is used specifically for the following purposes:

• Account management: Creating, verifying and maintaining registered user accounts including management of usernames, passwords and personal profiles.
• Identity verification (KYC): Ensuring that every player is at least 21 years of age and meets eligibility requirements under international licensing obligations.
• Transaction processing: Managing deposits and withdrawals securely through supported payment methods, including Touch 'n Go eWallet, DuitNow, FPX and cryptocurrency.
• Fraud prevention and security: Detecting and preventing fraudulent activity, money laundering and unauthorised account use.
• Legal compliance: Meeting reporting and compliance obligations under the international licensing requirements governing our operations.
• Customer service: Providing technical support and assistance to users via 24/7 live chat and email.
• Service improvement: Analysing aggregated usage patterns to improve the platform, website performance and overall user experience.
• Administrative communication: Sending important information relating to accounts, changes to terms of service or privacy policy updates.

Sharing with Third Parties

u88live does not sell or trade your personal information to third parties for commercial gain. However, in the context of legitimate business operations, your information may be shared with the following parties within strictly limited circumstances:

• Payment processors: Financial service providers that process your deposit and withdrawal transactions, such as the FPX gateway, Touch 'n Go eWallet operators and the DuitNow platform. Sharing is limited to information required to complete the transaction only.
• Technology service providers: Companies that provide technical infrastructure, server hosting and cybersecurity services to us. They are bound by strict confidentiality agreements.
• Game providers: Gaming software companies such as PG Soft, Pragmatic Play, JILI and Spribe may receive the minimum technical data required for game delivery. No financial information or full personal identification details are shared.
• Authorities and licensing bodies: Where required by law, regulation or the directive of a relevant international licensing body, u88live may need to disclose certain information to the relevant authorities.

Data Retention Period

u88live retains your personal information for as long as your account is active or as long as necessary to fulfil the purposes stated in this policy. For accounts that have been closed or are inactive, data is retained for the period specified by international licensing requirements and applicable legal obligations, after which the data will be securely deleted or anonymised.

Financial transaction records are retained for a longer period as required by anti-money laundering procedures and audit requirements. Login activity and game session data are retained for an appropriate period for security and dispute resolution purposes.

Your Rights as a Data Subject

As a registered u88live user, you have the following rights regarding your personal information:

• 🔍 Right of access: You may request a copy of the personal information we hold about you.
• ✏️ Right of rectification: You may request correction of data that is inaccurate or incomplete.
• Right to erasure: In certain circumstances, you may request the deletion of your personal data, subject to our legal retention obligations.
• Right to object: You may object to the processing of your data for specific purposes, such as promotional communications.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact the u88live support team via 24/7 live chat or email at [email protected]. We will process your request within a reasonable time and will require identity verification first to protect the security of your account.

Cookies and Tracking Technologies

The u88live website uses cookies and similar technologies to improve functionality and user experience. Cookies are small text files stored on your device when you visit our website.

Categories of cookies we use:

• Essential cookies (required): Needed for basic website functions such as login, user sessions and security. Without these cookies, the website cannot function properly.
• Performance cookies: Collect information about how users interact with our website, helping us identify areas for improvement.
• Functional cookies: Remember your preferences and settings to provide a more personalised experience, such as your preferred language and display settings.

You can manage or disable cookies through your web browser settings. Please note that disabling certain cookies may affect website functionality and your user experience.

Data Security and Protection Measures

u88live implements a range of technical and organisational security measures to protect your personal information from unauthorised access, disclosure, alteration or destruction. These measures include:

• Data encryption using SSL/TLS protocols during the transmission of information
• Storage of passwords in encrypted format using strong algorithms
• Strict internal access controls — only staff who require access for specific tasks are permitted to handle user data
• Continuous system monitoring to detect any suspicious activity or intrusion attempts
• Regular security audits by the internal technical team

Although we take all reasonable measures, no online data storage or transmission system can be guaranteed 100% secure. We encourage users to play their part in security by using strong passwords, not sharing login credentials, and reporting any suspicious activity to our support team promptly.

Privacy Policy Updates

u88live reserves the right to update or amend this Privacy Policy at any time to reflect changes in our practices, legal requirements or service improvements. Any material changes will be communicated to you via:

• Email notification to the address registered to your account
• A notice displayed prominently on the u88live.one website
• Notification displayed in your user account dashboard

Continued use of the u88live platform after changes have been communicated will be considered your acceptance of the updated version of the Privacy Policy. If you do not agree with the changes, you have the right to close your account and request data deletion in accordance with the procedure set out in Section 6 above.

Contact Us Regarding Privacy

If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data by u88live, please contact our team through the following channels:

• Email: [email protected]
• Live Chat: Available 24/7 in Bahasa Melayu and English via the chat icon on the website

The experienced u88live customer support team is ready to assist you with all privacy and data protection enquiries. We are committed to responding to every enquiry thoroughly and within a reasonable time.